TVS MOTOR CASE STUDY -Team education_for_free

SUCCESS STORY OF TVS ( Trust, Value and service) MOTOR COMPANY

• TVS MOTOR COMPANY is the third largest 2-wheeler company in India with a revenue of over ₹18,217 crore (over US$2.9 billion). It has an annual sale of more than 3 million units and an annual capacity of over 4.95 million vehicles. TVS Motor is also the 2nd largest exporter in India with exports to over 60 Countries. A member of the TVS Group, it is the largest company of the group in terms of size and turnover. 

•It has revenue of of over 18217 cr. And has over 90 companies under the umbrella. It has a production capacity of over 4.95 million 2 wheelers and 1.2 lakh 3 wheelers annually.TVS Motor manufactures the largest range of 2-wheelers, starting from mopeds, to scooters, commuter motorcycles, to racing inspired bikes like the Apache series and the RR310. Whatever your requirement be, they have one for everyone.

HISTORY 

•The company was founded by Sundaram Iyengar who refused to settle managing smaller businesses like bus fleet operations or vehicle servicing. He wanted to build a business that would create a family of like-minded individuals pursuing only the best in quality and standards. And he made his dreams a reality.

•The success of the TVS group is rooted in their founder's personal belief system - a commitment to the values of trust and customer service. Although the company is named after the founder, the letters TVS have always stood for Trust, Value, and Service within the company.

BEST PRODUCTS ACCORDING TO US :

TVS Jupiter Grande:

TVS Jupiter has become strong household brand in the last 6 years since inception,with more than 3.5 Mn happy customers by FY 2019-20.Continuing the journey of providing "Zyada ka Fayda", 

TVS Jupiter Grande SmartXonnect was launched during festival season (October 2018). The brand communication campaign named, 'Dil Ka Mileage' went on to bag the prestigious 'Marketing Campaign of the Year Award' at the Global Awards for Retail Excellence event by ET NOW.

TVS Apache:

TVS Apache Series crossed 3.8 Mn global customers milestone in March 2020. TVS Apache Series has multiple

customer experience properties like AOG (Apache Owners Group), ARE (Apache Racing Experience), APP (Apache 

Pro Performance), TVS Racing Training School & One Make Championship, all of which bring the Apache owners together to celebrate the spirit of 'Racing'.

TVS Redeon:

A unique blend of sturdy build, robust style and plush comfort, TVS Radeon is targeted at the discerning progressive

Millennials of Middle India. TVS Radeon has received many accolades and became one the most awarded commuter motorcycles in its early

days itself.

TVS Radeon BS-VI comes with next-gen Eco Thrust Fuel Injection (ET-Fi) Technology, which boasts of 15% better

mileage along with enhanced engine performance, better durability & smooth riding experience.With distinctiveness and practicality, TVS Radeon continues

to live true to its promise to Live Strong Ride Strong (JIYO BULAND BADHO BULAND).

LEARNINGS FROM TVS MOTORS

1. TRUST, VALUE ,SERVICE ,AND INNOVATION

At TVS they are thoughtful, honest and respectful of others.  They keep their promises and put the customer first building trusted long term relationships where they are the partner of choice.

2. YOUR BUSINESS AIM SHOULD NOT BE ONLY  FOR PROFITS

Tvs motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensures the protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationships of mutual trust and interdependence with its customers, employees, dealers, and suppliers

3. VEHICLE FOR ALL

If you closely observe the big MNCs they have different products for different target groups. You will find tvs vehicle for all CLASS. Your product should not merely focus on one target group if you want to expand your business.

4. PARTNERSHIP

TVS and Suzuki shared a 1-year-long relationship that was aimed at technology transfer for design and manufacture of two-wheelers specifically for the Indian market. Tvs also joined hands with BMW. 

5. FIRST MOVER BUT ALSO A FAST MOVER

It was the first Indian company to deploy a catalytic converter in a 100 cc motorcycle and the first to indigenously produce a four stroke motorcycle. The list of firsts from the firm include: India's first 2-seater moped – TVS 50, India's first Digital Ignition - TVS Champ, India's first fully indigenous motorcycle - Victor, First Indian company to launch ABS in a motorcycle - APACHE RTS SERIESIndonesia's first dual-tone exhaust noise technology – Tormax. And a recent launch - India's first connected scooter TVS NTORQ which claims to be India's first Bluetooth Connected Scooter with features like Call Assistance, Navigation etc.

6. DIGITALISATION: NEED FOR QUANTUM LEAP

You can book vehicles online! And can also book test rides online! They clearly understood the need for the hour! 

7. INTERNATIONAL EXPANSION

They have 4 plants . 3 in India ( Karnataka, Tamil Nadu and Himachal Pradesh) and one in Indonesia. You must not fear to expand your business!! 

8. FOCUS ON CUSTOMER NEEDS

If you run behind your customers they will run aways. But if you understand their needs they will stay. Tvs produces the needs the of their customers. They have a customer oriented approach for everything. 

9. COMMITTED TO TOTAL QUALITY

TVS MOTOR is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted.

10. DEDICATION

They believed in their dreams until it turned into reality. You must have faith in your product in order to sell it at a larger scale. You cannot sell anything you don't trust yourself! 

Note: The work is derived from various company financial report/ annual report sources and is primarily collected by the author. The author does not claim over images. 

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JIO MART : DESH KI NAYI DUKAAN - Drashti Panjrolia

ALL YOU NEED TO KNOW ABOUT JIO MART! 

• This pandemic has made shopping at public places so difficult for everyone. And as a wise man once said , " Never waste a crises". Most of Businesses emerged as a results of problems faced by people. Amazon and Flipkart inspite being a leader in e-commerce platforms are not able to deal with groceries at a large. Reliance Industries knew it very well that they can have a great opportunity in groceries being delivered to home during this crises within a short time. As the name suggests Jio mart is an online groceries store. The platform was launched in December 2019.They offer you convenience for shopping and everything that you need at home. As you already know jio joined hands with Facebook. So you can even order via whatsapp or Facebook! You can get everything from a single virtual store! Let it be fresh fruits, dairy items, rice, household, personal care or food for you pet dog! You will get discounts , offers and many more! But this virtual store would surely make some competitors worry!  

BUSINESS MODEL OF JIO MART

• You might have heard of B2B model or B2C models or C2C models but here jio mart follows O2O Business model. This is the same model that is followed by Alibaba in china. B2B means Business to Business model. Walmart is the best example. B2C means Business to customer model. Big bazaar  is the best example. C2C means customer to customer model. Olx is the best example.

• O2O means "Online To Offline" but also "Offline to Online", indicating the two-way flow between the online and the physical world, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. For example, consumers could see an ad online and be driven to visit the store, or be in a physical store but ultimately purchase online for a variety of reasons (selection, price, convenience, etc). 

• The local kirana stores ( grocery stores) have tie ups with jio mart. And whatever you order are delivered to you through them! This leads to local business empowerment. You might wonder that what if your nearby stores don't have the products you desire for? Then the products would be delivered to you through reliance smart  or other reliance stores!! And they provide delivery till Rs. 20000!! And if you have an order higher than Rs. 20000 then you will be notified via whatsapp and you can collect the order from your nearby kiran stores!! Isnt the model quite fascinating?

•Reliance is also giving the kirana owner many attractive offers. For example, pay Rs 19 and get products worth Rs 150. At the core of JioMart’s strategy is to woo middle-class families through its idea of unbundling, and in the process, change purchasing habits. Incentivise smaller, but more frequent purchases with discounts and coupons, while keeping product value intact.For instance, if you are buying a detergent from a modern retail store, you pay Rs 95-98/kg for a 5kg bundle, typically preferred by upper-middle-class families who shop in bulk. Jio will discount it by further Rs 10 per kg, and sell in 1-2 kg packs. ( As per Economic times)

HOW WILL RELIANCE EARN? 

Jio mart provides everything on a huge discount. They have tie ups with local stores and also benefit them. Then how will they earn? Reliance retail with a turnover of 1.3 lakh crore is the largest and fastest growing retail company. They will earn through bulk of sales and selling their stakes. They will emerge as a public company on share market very soon.

THINGS TO LEARN

1. LOCAL EMPOWERMENT

Jio mart leads to global empowerment of local kirana stores owner. Unlike amazon and Flipkart. They would have support from jio and they would love to join hands with jio. This leads to integrity between people. Using the trend of vocal for local, they gave the name "desh ki apni dukaan" showing the love and respect for being the country's store unlike amazon and Flipkart being owned by other countries.

2. NO MINIMUM ORDER VALUE

The other home delivery stores have a fixed upper limit for order value.Jio  mart with a catelogue of over 5000 products is tempting everything. You can always order via whatsapp!!! Thats so convenient. 

3. EASE OF ORDER

You can order via whatsapp or Facebook. As you know that reliance joined hands with facebook. Facebook invested Rs. 43,574 crore in Jio platforms, a unit of reliance industries ltd. , For a 9.99% stake in all cash deal.

4. FLEXIBILITY FOR CUSTOMERS

Customers can pay via credit card, coupons, cash on delivery as per their convenience. The customers must not suffer! Have you started online payment system for your business? You must digitalize with time!

5. AMAZING DISCOUNTS

The customers must not feel that you only do business for profit. They offer everything for 5% less than MRP. They attract everyone through discounts.

6. FAST EXPANSION

A pilot was launched in select areas of Navi Mumbai, Thane  and Kalyan in April 2020. In May 2020, JioMart was launched in 200 cities and towns in India.

7.  BE A FAST MOVER

 If you are not the first mover , be the fast mover. Amazon and Flipkart started their groceries delivery much before. But jio mart will overtake them by being fast mover.

8. FLOW WITH TREND

Digitalisation is bringing quantum leaps in business. It is the need of the hour. You must have shift from offline Business to online business sooner or later. 

9. OWNERSHIP MINDSET

They believe the success and reputation of the company is paramount. Having an ownership mind-set is fundamental to their existence. It creates a sense of inspiration and purpose. It enables accountability and accomplishment. It ensures their strong commitment to the highest standards of safety and environment.

10. ONE TEAM

Whatever the strength of the individual, they will accomplish more together. They put the team ahead of their personal success and commit to building its capability. They trust each other to deliver on their respective obligations.

Apply this learnings in your life and business! And remember never waste a crisis. Keep learning! Keep exploring

- Drashti Panjrolia

Note: The work is being originally collected from various sources and written primarily by author. The author does not claim over images.

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CASE STUDY ON MARICO - Drashti Panjrolia

SUCCESS STORY OF MARICO

With 7,334 crore - 16% y-o-y growth consolidated turnover in FY-19 , 930 CR 14% Y-O-Y consolidated PAT, 1018 cr cash generated from operations in FY 19 and 613 cr. Net surplus in FY-19 ; Marico Limited is one of India's leading consumer goods companies providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Maharashtra, India, Marico is present in over 25 countries across emerging markets of Asia and Africa.

•The organisation holds a number of household brands such as Parachute, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. In the international market, Marico is represented by brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.

•Male grooming – Set Wet

 ( 60% value market share and leader in hair creams and gels segment)

•Hair Care – Parachute, Parachute Advanced, Nihar Naturals, Nihar Naturals Uttam, Hair & Care Fruit Oils, Mediker, Livon

( Premium hair nourishment market- INR 1.9 Bn )( hair oil market - USD 1.1 Bn)

•Edible Oils – Saffola (73% volume market share)

Skin Care – Parachute Advansed Body Lotion

Fabric Care – Revive

Healthy Foods – Saffola Masala Oats & Saffola Fittify.

STRENGTHS

•The company has shown a good profit growth of 17.87% for the Past 3 years.

•Company has been maintaining healthy ROE of 29.94% over the past 3 years.

•Company has been maintaining healthy ROCE of 35.43% over the past 3 years.

•Company is virtually debt free.

•Company has a healthy Interest coverage ratio of 99.92.

•Company’s PEG ratio is 0.77.

•The company has an efficient Cash Conversion Cycle of 44.33 days.

•Company has a healthy liquidity position with current ratio of 2.41.

•The company has a high promoter holding of 59.60%.

Limitations

•The company has shown a poor revenue growth of 7.10% for the Past 3 years.

•Tax rate is low at 4.63.

•The company is trading at a high EV/EBITDA of 31.17.

HISTORY

• In 1971 -Harsh Mariwala, a young graduate, joins the family business - Bombay Oil Industries

• In 1974 -Harsh envisions a branded FMCG market for coconut and refined edible oils in small consumer packs and sets up a national distribution network for Parachute

•In 1980-The ubiquitous Parachute blue bottle makes its first appearance in Harsh's first innovation. Traditional tin packs are replaced by plastic packs, pioneering an industry wide shift

•Marico is born. 2nd April 1990

• In 1991-Marico launches Hair & Care a non-sticky hair oil repositioning the market leader through contemporary packaging. Sweekar sunflower oil goes national.

•In 1994 - Revive cold water starch makes starching cottons more convenient for the Indian consumer. Another innovation

•In 2002- India's first unisex top-of-the-line dermatology led clinics. Marico ventures into skin care solutions from FMCG.

• In 2006- Nihar enters Marico's fold

• In 2011 -Parachute Advansed entered the skin-care category with the launch of Parachute Advansed Body Lotion (PABL), another innovation by Marico.

•In 2012- Get SetWet and Go...

India's Gen Next gets styled by Marico

INTERNATIONAL PORTFOLIO

1. Bangladesh 46%

2. Vietnam 22%

 3. Middle East 11%

4. South Africa 8%

5. Egypt 4% 

THINGS TO LEARN FROM MARICO

1. BOUNDARYLESSNESS

Seeking support & influencing others beyond the function & organisation to achieve a better outcome/ decision without diluting one's accountability.

2  OPPORTUNITY SEEKING

Identifying early opportunity signals in the environment to generate growth options.

3  INNOVATIONS

Experimentation and calculated risk taking to increase success probability of radical/ pioneering ideas to get quantum results.

4. TRANSPARENCY AND OPENNESS

Allowing diversity of opinion by listening without bias, giving & receiving critique, with mutual respect and trust for the other.

5. CONSUMER CENTRIC

Keeping consumer as the focus and a partner in creating and delivering solutions.

6  BIAS FOR ACTION

Preference for quick thoughtful action as opposed to delayed action through analysis.

7. EXCELLENCE

Continuous improvement of performance standards and capability building for sustained long term success.

8  GLOBAL OUTLOOK

Sensitivity and adaptability to cultural diversity and learning from different cultures.

9 . BRANDS WITH PURPOSE

•Nihar shanti amla "chote kadam Pragati ke aur"

• saffolalife "chote kadam- dil k bade kaam ke"

10. FIRST MOVER ADVANTAGE

They knew that tin cans selling oils are expensive in nature. They started selling spill proof plastic oil containers!! 

NEXT TIME WHEN YOU BUY COCONUT OIL ! REMEMBER THEIR LEARNINGS! 

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CASE STUDY ON ADITYA BIRLA GROUP - Drashti Panjrolia

SUCCESS STORY OF ADITYA BIRLA GROUP!!

•Aditya Birla Group, is an INDIAN multinational  conglomerate, headquartered in Worli, Mumbai , Maharashtra, India.

•Lets move in scorching heat to Rajasthan on a camel to the place where this journey started! 

This is the BIRLA HAVELI ( Pilani, Rajasthan ) ; the house from where it all began!! The house of the birlas!! This empire was started by a small cotton trader SHIV NARAYAN BIRLA in 1860s. 

•The group is a tree and it expanded it branches all over the world! It has 50 companies in 24 countries across 5 continents! It has 130 state of art manufacturing units globally! It has over 1,20,000 employees and $48.3 bn in revenues with ~50% coming from overseas operations!

ADITYA BIRLA CAPITAL LTD. 

[formerly  known  as Aditya  Birla  Financial  Services  Ltd.) 

•1 Among the  top  fund  managers  in India with  an  aggregate  AUM  of  447  billion Rs 2,813  billion 

•Among the  top  5  private  diversified  NBFCs in India  

• Among the  top  5  General  Insurance  Brokers  in the Country 

•A diversified  portfolio  of  12  lines  of  business  serving  the  end to end  financial needs  of  the  customers nation wide  customer  reach across  more  than  400  cities  through  1,300+  points  of  presence  and over  150,000  agents  / channel  partners

 •Ranked  among the  best  3  financial services  players  to  work  for  [As per  study  by Great  Place  to Work Institute,  2016]

• In  terms  of  new  business  based  on  Annual Premium  Equivalent  (APE)  =  100%  of  regular  premium  + 10%  of  single  premium  (including  both  individual  &  group  segments)  for  FY2016 217  [Source:  IRDAI] Based  on  domestic  average  AUM  for  the quarter  ended  March 31,  2017  [Source:  AMFII]

ADITYA BIRLA FASHION AND RETAIL

• India’s  No.  1 fashion  lifestyle  entity a combination of  Madura  F&L,  India’s  leading menswear  player  and  Pantaloons,  India’s  leading womenswear  player 

• Madura  F&L:  largest  distribution network  in  India -2052 stores, retail footprint of About 3 million sq. Ft

 

•Pantaloons:  a  complete value  fashion  shopping  destination  with 209 stores  in  97 cities

• largest- selling and most iconic men's fashion brands in india- Louise Phillippe, van huesen, Allen Solly and  Peter  England.

BIRLA CARBON

• No.  1   Carbon  Black  producer  in  the  world with  annual  capacity  of  over  2 million

• 3 business  segments -Rubber  Carbon  Blacks,  Mechanical  Rubber  Goods &  Specialty Blacks

•Key  industries  served:  tires,  rubber,  plastics,  coatings,  inks  and  other  industries tonnes 

• Global  manufacturing  presence  across  Asia,  Europe,  Africa  &  Americas:  16 manufacturing plants and  9 offices  across  12 countries 

• State of the art  Technology centres at  Marietta,  Georgia,  USA  & Taloja Maharashtra and  well equipped regional  satellite  laboratories

 • Supplies  consistent  high  quality  products  to  customers  in  more  than  70 countries  globally 

• Portfolio  of  products  include  ASTM  and  non  ASTM  (BC) grades  and  Specialty Blacks for  a diverse  range  of  applications •Awarded  gold  rating  by  EcoVadis  for  Sustainability  in 2016,  2017  &  2018.

ADITYA BIRLA CHEMICALS

 

• India's largest Chloralkali producer

• Among  the  top  5 and  pioneers  in the  manufacture  of  Epoxy  Resins  globally (manufacturing  facilities in India,  Thailand  and  Germany)

 

• leading producer of sodium and potassium phosphates

• among the top 3 globally in sodium sulphite and sodium meta bisulphite.

ADITYA BIRLA INSULATORS

 •World’s third largest and India’s largest manufacturer 

•High performance Porcelain and Composite insulators for Transmission & Distribution sector 

•Their Insulators support transmission of electricity in 70 countries 

ADITYA BIRLA NATURAL RESOURCES /ESSEL MINING

• One  of  India’s  largest iron ore  mining company 

•Largest  producer power of Noble Ferro Alloys 

•Wind power generation  

•Largest contractual coal  mining  company

IN INDIA, ADITYA BIRLA GROUP IS:

 

• No.  1 in  fashion  retail 

•The  top  fashion  (premium  branded  apparel) and  lifestyle  player

• The  largest  producer  in  the  chloralkali  sector 

•The  No.  1  in white  cement

• No.  1 in  ready  mix  concrete 

•The  largest  manufacturer  of  linen  fabric 

•The  second  largest  manufacturer  and  largest  exporter  of  viscose  filament yarn

• A  leading player in Life  Insurance  and  Asset  Management

• Among  the  leading telecom  players 

•A  leading agri  solutions  provider

GLOBALLY, Aditya Birla Group is :

•The  largest  aluminium rolling  company 

•One  of  the  3  biggest producers  of  primary  aluminium in Asia 

•World’s  largest  recycler  of  aluminium

 

•The  largest  single  location  copper  smelter 

•The  largest  producer  of  viscose  staple  fibre 

•The  No.  1  producer  of  carbon  black

• The  3rd  largest  producer  of  insulators 

•The  5th  largest  producer  of  acrylic fiber 

•Third  largest cement  producer  globally  (excluding  China) 

•Among  the  world’s  largest  telecom  company

• Among  the  best  energy  efficient  fertiliser plants

• The  largest  Indian  MNC with manufacturing  operations  in the USA

THINGS TO LEARN FROM ADITYA BIRLA GROUP

1. THEIR VALUES.

• Integrity

• commitment

• passion

•seamlessness

•speed

2. BELIEVE IN YOUR HANDS

Whenever anyone asked Birla's how they achieved all this, They just said believe in your hands i.e. your work, you will achieve EVERYTHING!

3.DONT STICK TO ONE BUSINESS

They expanded their business globally and diversified their products !

4. KNOW YOUR TARGET AUDIENCE AND WORK FOR EVERY GROUP

If you look at Louis Philippe its a brand for rich class! Their target audience is rich people in this case. Van huesan is for leaders and professionals! Allen Solly is basically for trendy people! Peter England target masses ! For everyday wear at professional jobs!

5. LEARNINGS FROM THE CHAIRMAN

•Learning to work as part of a team

• Learning to take care of details

• Learning to work across cultures

• Learning to make use of the gift of judgement and intuition

• Using failure as a stepping stone to success

• Learning a new, more holistic definition of success

6. TRANSFORM YOUR MANAGERS INTO LEADERS

Aditya Birla group doesn't believe in having MBA(s) as managers instead they believe in transforming the managers into leaders! Remember we don't hire smart people so that we can tell them what to do! We hire them so that they can tell us what to do!

7.  SCALE IS NOT EVERYTHING ITS THE ONLY THING

Scale or wide reach gives a company:

• Brand strength

• Customer insights

• Talent pool

8. DIGITAL: NEED FOR QUANTUM LEAP

In this changing world! We need to digitalize our businesses to grow!

9. THE EARTH ISN'T FLAT

You must globalise your business! If you stick to one place and don't change yourself with time ! You will never grow!

10. PEOPLE AND INNOVATIONS!

Your people are your strength!

• Empowered team creates values

• A LEADER should be genuine 

• Have energized workforce

Bring Innovative ideas!

• solve problems

• Have customised products

• Have new ideas

"Great Businesses are never built on the quick sands of opportunism. I reiterare that, if living bt our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for" - MR KUMAR MANGALAM BIRLA ( Chairman Aditya Birla Group)

Note: The work has been originally collected from various sources and is secondary source of data collection. The author does not claim over images. 

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CASE STUDY OF MCDONALD'S - Drashti Panjrolia

SUCCESS STORY OF MCDONALD'S

•McDonald's Corporation is an American fast food company, founded in 1940.

•In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before he completed his training. He then worked as a piano player, a paper cup salesman and a Multimixer salesman. In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. The McDonald’s brothers produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service.

•They were looking for a new franchising agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name and operating system. By 1958, McDonald’s had sold its 100 millionth hamburger.

•In 2019, net income increased 2% (4% in constant currencies) to $6.0 billion and diluted earnings per common share increased 5% (7% in constant currencies) to $7.88. Foreign currency translation had a negative impact of $0.21 on diluted earnings per share. In 2018, net income increased 14% (13% in constant currencies) to $5.9 billion and diluted earnings per common share increased 18% (18% in constant currencies) to $7.54. Foreign currency translation had a positive impact of $0.04 on diluted earnings per share.

#FUN FACTS

•McDonald's is the no. 1 fast food chain in the world! It serves over 69 million customers daily in over 100 coubtries across 37,855 outlets as of 2018.McDonald's is the world's second-largest private employer with 1.7 million employees. 

•You will get your burger ready in 3 minutes!

• It's the most visited restaurant in the world!

• Ronald McDonald is our favourite selfie partner!!! 

•Hardcastle Restaurants Pvt. Ltd. (HRPL). owns & operates McDonald’s restaurants across West and South India. It has a Master Franchisee relationship with McDonald’s Corporation USA and has been the custodian of the brand since its inception in 1996.

THINGS TO LEARN FROM MCDONALD'S

1. POWER OF SYSTEM AND REPEATABILITY

•Have a good scalability (Wide reach) and learn to fastly duplicate your products.

2. MODEL AND METHOD| FORMAT AND SYSTEM

•It helps in growing business! Even a junior employee would work! Your model must be simple! Burgers can be made by anyone! When you are in a business where there is a lot of competition! Your product is not your product! Your business format is your product! 

• This helped them in increasing their no. Of restaurants, global profitability, growth of sale, operational excellence, product standardization and lower operating cost!!

3. THEIR PLUS POINTS

• Quality

• speed

• cleanliness

• Value for money (affordable)

4 PEOPLE DEVELOPMENT

Before launching their products they test their products on their employees! They train their employees at their best! They keep them happy and solve their problems quickly! They do not give much salary but they give them better facilities , free food and many more! If your employees are not happy! They won't bring Customers!

5. TARGET AUDIENCE

They knew that all the food decisions are made by children. So they introduced the HAPPY MEAL! Now they attract chil nodren by offering them free toys! They caught the influencer! They have limited product line! They only sell fast moving PRODUCTs! Dont keep any products that are not having any great influence on products!

6.BUILD A GOOD NAME

• They really made "fast food" fast!

• Drive through!! (Only McDonald's use this strategy

• Local people, Local product, Local price!! ( Local responsiveness+ global integration)

7. ATTRACT CUSTOMERS AND THEN SELL

They attract customers by displaying affordable products outside and then convince the CUSTOMERS to buy more and more! Same STRATEGY is used by D-MART

9. HAVE A FRIENDLY STAFF

McDonald's staff are friendly and always have a smile on their face! This helps in retaining customers! 

10. CHANGE WITH TRENDS

Before some years , there was a trend like #fitindia and others! They made some healthy food with Changing time! They focussed on nutrional values! 

NEXT TIME WHEN YOU GRAB A BURGER REMEMBER THEIR STRATEGIES!!

Note: The work has been originally collected from various sources and is secondary source of data collection. The author does not claim over images

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CASE STUDY ON DAINIK BHASKAR - Drashti Panjrolia

CASE STUDY ON DB CORPS LTD.

•DB CORP LIMITED, informally known as Dainik bhaskar group is india's largest newspaper group!! DAINIK BHASKAR group has over 3000 journalists! 56 state-of-the-art printing facilities; over 5.8 million newspaper circulations!! It's the no. 1 newspaper in urban India and 4th largest circulated newspaper in the world!! And they have over 59 million readers😱! 51% of india's GSDP  and has over 51% of India's consumer size market!!😱Their total revenue is increasing year by year and it's obvious! Its my personal favourite newspaper too!!

HISTORY OF OUR FAVOURITE NEWSPAPER:

•Dainik Bhaskar was first published in Bhopal and Gwalior. The newspaper was launched in the year 1956, tailored to the market for a Hindi-language daily. Initially named Subah  Savere in Bhopal and Good Morning India in Gwalior in 1957, the paper was later renamed Bhaskar Samachar. In 1958, the paper was renamed once more, taking on its current moniker, Dainik Bhaskar. In English, the word Bhaskar means "The Rising Sun." A graphic of a rising sun accompanied the paper's new name.

#MORE TO KNOW ABOUT DAINIK BHASKAR GROUP:

Diversification of BHASKAR GROUP:

• Textile

• Oil extraction and refining

• FMCG 

• Cable TV

• Family entertainment

• Art and culture

•Event promotion and retail marketing

• education

• FM radio

• multi-media desk

• real estate

• shopping mall

#They have an effective team of management !!!

#Although promoters hold majority of their shares! 

#Still as per moneycontrol.com they are one of leaders in net profit as their peers are compared!! Its just because their actions are based on:

1.Entrepreneurship 

2. Ambition

3. Innovation

4.Professionalism

#THINGS TO LEARN FROM DB CORP LTD. 

1. GROW WITH TREND

With the growing trend of e-newspaper and internet oriented world, Dainik Bhaskar expanded itself and made e-newspaper and applications! 

2. CARE FOR YOUR CUSTOMERS ( HERE: READERS)

DAINIK BHASKAR didn't merely focussed on bringing a lots of ads in newspaper! They brought lots of offers for their readers to attract larger circulations! 

3. BUILD A GOODWILL

Apart from DAINIK BHASKAR'S amazing content, they also focussed on being a good and responsible citizen. Yes, CSR is compulsory but if you are socially responsible your business will definitely expand by growing your trustworthy and loyal customers!

4. BRING GOOD AND ORIGINAL QUALITY PRODUCTS/ CONTENTS FOR  BUSINESS

Dainik Bhaskar's content are always original and amazing . If your product is not of good quality or your content is not user-friendly then your marketing strategy won't work! WORK ON MAKING YOUR PRODUCT GOOD!

5 NEVER COMPROMISE WITH YOUR VALUES!

Do you know what's the common thing between TATA, ITC, DAINIK BHASKAR and all other big companies? It's that they never break their commitments and values. DAINIK BHASKAR have some values and they never compromised with them. Am i right?

6. PARTNER FOR COLLECTIVE SUCCESS! 

•DAINIK BHASKAR joined hands with GILLETE GUARD.Their unique initiative – ‘Gillette Guard – Safalta Apni Mutthi Mein’ aims to boost the confidence of college students and make them future ready to chart their career paths.   In its second season, the initiative was carried to the states of Madhya Pradesh and Chhattisgarh, with a series of campaigns covering 33,197 youth in 351 colleges.

•They created investor awareness with BIRLA SUNLIFE.And they had a partnership with KDAH to spread health awareness.

7. NEVER STICK TO ONE BUSINESS!

They didn't stick only to newspapers!!94.3 MY FM is one of the largest radio network with a dominant presence across 7 states and  30 Tier II and Tier III cities of India. It caters to the local flavour of the markets and aims at becoming the voice of its listeners.

8. LOVE YOUR EMPLOYEES THEY WILL WORK MORE!

Through their recognition and rewards program, they make sure their employees feel valuable and recognised at an individual as well as collective level.

9. SEE WHAT YOUR CUSTOMERS NEED ( here: readers)

DAINIK BHASKAR knew the regional variations of indians. They knew that majority of Indians love to read in their mother tongue. They expanded their newspapers in different languages for India is known for its unity in diversity! 

10. WORK COMMITMENT AND WORK EFFICIENCY

कर्मण्येवाधिकारस्ते मा फलेषु कदाचन।

मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि||

They detached themselves from the results and just focussed on their work commitment ! Work commitment always give great results!!

NEXT TIME WHEN YOU BUY DAINIK BHASKAR NEWSPAPER! REMEMBER THEIR EFFORTS AND SUCCESS STORY!

NOTE: The work is collected from various sources and is secondary data collection. The author does not claim over images.

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CASE STUDY ON BANK OF BARODA - Drashti Panjrolia

CASE STUDY ON BANK OF BARODA

•We don't even need any introduction for this bank , as its the 3rd LARGEST bank of India!!! Bank of Baroda (BOB) is an Indian multinational, public sector Banking and financial services company. The government of India announced the merger of BANK OF BARODA, VIJAYA BANK and DENA BANK on September 17, 2018, to create the country's third largest lender.

HISTORY:

The King of baroda (now Vadodara), MAHARAJA SAYAJIRAO GAEKWAD III  founded the bank on 20 July 1908 in the princely  of BARODA , in GUJARAT.

 

•The Government of India nationalized the bank, along with 13 other major commercial banks of India on 19 July 1969; the bank has been designated as a profit-making public sector undertaking(PSU).

• Government of india hold their majority of shares! Making it a government bank!!! ( The data currently is 57% by government of india)

•Bank of baroda has over 8,60,00,000+ customers; 55,754 employees ;5,553 domestic branches;100 overseas branches in 21 countries;9,572 ATMs and cash receipts ; 15,356 Business correspondent outlets; Rs. 12,690 cr. Total deposits amounting to financial inclusion ; 40.23% CASA ratio; 20.4%  year on year growth in net interest income; 12.3% year on year growth in operating profit and 13.42% capital adequacy ratio (basel 3) !!!!  Total assets of bank of baroda are 780,987.40 cr. !! (Standalone) ( Based on 31 march 2019)

#FUN FACTS ABOUT BANK OF BARODA

• Bank of Baroda acquired the semi naming rights of Sikendarpur Metro station in Gurugram. This is the first time that a public sector bank has bagged the naming right of a metro station.They followed a similar approach with Mumbai where Andheri metro station has been named as Bank of Baroda Andheri.
• Bank of Baroda sealed a 3-year principal sponsorship contract with Olympics 2016 Women's badminton Silver medalist PV SINDHUand India's No 1 ranked Men's Badminton player K Srikanth.
• 
  
  
• Bank of Baroda became the first National Supporter (Indian sponsor) of the FIFA U-17 WORLD CUP INDIA 2017 the first football World Cup to be hosted in India.

THINGS TO LEARN FROM BANK OF BARODA:

1. CUSTOMER CENTRICITY

 Their customer's interest lie at the core of their actions!

2. INTEGRITY

  

They are transparent in their workings and are honest with their customers and shareholders!

3.COURAGE 

They are resilient in the face of adversity and having faith in their beliefs.

4. INNOVATIONS

They create value through INNOVATIONS!!

INNOVATIONS are must!

5. EXCELLENCE

They strive for continuous improvement in their policies, systems, and processes.

6.PASSIONATE OWNERSHIP

They display energy, enthusiasm and commitment towards their Bank and they work together for their Bank.

7. EMPOWER OTHERS TO EMPOWER YOURSELF! (Empowerment of unbanked and underprivileged)

8. MERGE AND GROW BIG

Try to expand your business by merging, buying or getting merged!!

9. GROW WITH TIME

Bank of Baroda being a so old bank, changed itself with dynamic environment! Try to change yourself!! They made everything come online! 

10. GIVE BENEFITS TO EMPLOYEES

 

They give lots of benefits to their EMPLOYEES like house maintainance benefits, health benefits, petrol allowances and the list is soo long!!!!

SAVE YOUR MONEY AND INVEST YOUR TIME!

 

Note: The work has been originally collected by the author from various sources. The author does not claim over images. 

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CASE STUDY OF WIPRO - Drashti Panjrolia

CASE STUDY OF WIPRO!!!

😱Do you remember the santoor ad on tv? Have you ever used Yardley? Well,This too are products of WIPRO!!!😱

•Wipro (formerly, Western India Palm Refined Oil Limited, legally Wipro Limited) is an Indian multinational corporation that provides information technology, consulting and business process services.Wipro Enterprises has Wipro Consumer Care and Lighting and Wipro Infrastructure Engineering under its umbrella. Wipro Consumer Care & Lighting is a leading FMCG business in Personal Care, Home Care, Lighting & Switches and Office Furniture. Wipro Infrastructure Engineering is a diversified engineering business in the fields of Hydraulics, Water Treatment, Additive Manufacturing, Aerospace and Automation Solutions.

•Wipro Infrastructure Engineering (WIN) is the largest independent hydraulic cylinder manufacturer in the world, delivering around 2 million cylinders  OEMs in different geographies. WIN has global workforce of over 1,700 committed and skilled workers.

•WIN specializes in designing and manufacturing custom Hydraulic Cylinders (double acting, single acting and telescopic cylinders), Actuators and Precision engineered components for infrastructure and related industries such as Construction & Earthmoving, Material/Cargo Handling & Forestry, Truck Hydraulic, Farm & Agriculture, Mining, and Aerospace & Defense.

HISTORY  AND EXPANSION:

•The company was incorporated on 29 December 1945 in Amalner, Maharashtra by Mohamed Premji as "Western India Palm Refined Oil Limited", later abbreviated to "Wipro".

• It was initially set up as a manufacturer of vegetable and refined oils o in Amalner, Maharashtra, British India, under the trade names of Kisan, Sunflower, and Camel.

•In 1966, after Mohamed Premji's death, his son AZIM PREMJI took over Wipro as its Chairman at the age of 21.He is currently the tenth richest person in India with an estimated net worth of US$7.2 billion as of October 2019. In 2013, he agreed to give away at least half of his wealth by signing THE GIVING PLEDGE Premji started with a $2.2 billion donation to the Azim Premji Foundation, focused on education in India. He even received Padma Bhushan in 2005.

•WIPRO expanded drastically. It not only captured indian markets but international markets too!! 

•WIPRO has marketed in over 60+ countries and it's 51% of Business is generated outside India.It has over 30+ leading brands and over 8 R&D centres. It has presence over 18 countries and has 16 manufacturing facilities!!!

THINGS TO LEARN FROM WIPRO:

1. BE PASSIONATE ABOUT CLIENT'S SUCCESS

 

They succeed when they made their clients successful. They collaborated to sharpen their insights and amplify their success. They execute with excellence. Always.

2. TREAT EACH PERSON WITH RESPECT

They treat every human being with respect. They nurture an open environment where people are encouraged to learn, share and grow. They embrace diversity of thought, of cultures, and of people. 

3. BE GLOBAL AND RESPONSIBLE

They will be global in our thinking and our actions. They are responsible citizens of the world. They are energized by the deep connectedness between people, ideas, communities and the environment.

4. UNYIELDING INTEGRITY IN EVERYTHING THEY DO

Integrity is their core and is the basis of everything. It is about following the law, but it’s more. It is about delivering on their commitments. It is about honesty and fairness in action. It is about being ethical beyond any doubt, in the toughest of circumstances.

5. DON'T STICK TO ONE PRODUCT

WIPRO never stuck to one PRODUCT. They even went into perfume industry, soap industry and what not!!

6. BUILD TRUST 

Building a goodwill is most tough part of any business.Try to make loyal customers and try to build their trust.

7. HAVE A GOOD WORKFORCE

Have good and smart EMPLOYEES. Don't hire smart people so that they do what you say! Hire smart people so that they tell you what to do!

8.EXPAND TO MARKETS WHERE YOUR PRODUCTS WORK

Don't restrict or attach yourself to a particular place, city or county. Expand your business so that you can find an appropriate market for yourself.

9. BE IN EMERGING INDUSTRIES

If you are doing outdated Business then you are going completely in a wrong way. Be in emerging BUSINESS.

10. BE A GOOD LEADER YOURSELF

Your employees dont follow your orders they imitate you. If you yourself are not a good leader that is where your downfall initiates. Be a LEADER not a BOSS. 

NOTE: This work is originally collected from various sources and the author does not claim over images. 

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