TVS MOTOR CASE STUDY -Team education_for_free

SUCCESS STORY OF TVS ( Trust, Value and service) MOTOR COMPANY

• TVS MOTOR COMPANY is the third largest 2-wheeler company in India with a revenue of over ₹18,217 crore (over US$2.9 billion). It has an annual sale of more than 3 million units and an annual capacity of over 4.95 million vehicles. TVS Motor is also the 2nd largest exporter in India with exports to over 60 Countries. A member of the TVS Group, it is the largest company of the group in terms of size and turnover. 

•It has revenue of of over 18217 cr. And has over 90 companies under the umbrella. It has a production capacity of over 4.95 million 2 wheelers and 1.2 lakh 3 wheelers annually.TVS Motor manufactures the largest range of 2-wheelers, starting from mopeds, to scooters, commuter motorcycles, to racing inspired bikes like the Apache series and the RR310. Whatever your requirement be, they have one for everyone.

HISTORY 

•The company was founded by Sundaram Iyengar who refused to settle managing smaller businesses like bus fleet operations or vehicle servicing. He wanted to build a business that would create a family of like-minded individuals pursuing only the best in quality and standards. And he made his dreams a reality.

•The success of the TVS group is rooted in their founder's personal belief system - a commitment to the values of trust and customer service. Although the company is named after the founder, the letters TVS have always stood for Trust, Value, and Service within the company.

BEST PRODUCTS ACCORDING TO US :

TVS Jupiter Grande:

TVS Jupiter has become strong household brand in the last 6 years since inception,with more than 3.5 Mn happy customers by FY 2019-20.Continuing the journey of providing "Zyada ka Fayda", 

TVS Jupiter Grande SmartXonnect was launched during festival season (October 2018). The brand communication campaign named, 'Dil Ka Mileage' went on to bag the prestigious 'Marketing Campaign of the Year Award' at the Global Awards for Retail Excellence event by ET NOW.

TVS Apache:

TVS Apache Series crossed 3.8 Mn global customers milestone in March 2020. TVS Apache Series has multiple

customer experience properties like AOG (Apache Owners Group), ARE (Apache Racing Experience), APP (Apache 

Pro Performance), TVS Racing Training School & One Make Championship, all of which bring the Apache owners together to celebrate the spirit of 'Racing'.

TVS Redeon:

A unique blend of sturdy build, robust style and plush comfort, TVS Radeon is targeted at the discerning progressive

Millennials of Middle India. TVS Radeon has received many accolades and became one the most awarded commuter motorcycles in its early

days itself.

TVS Radeon BS-VI comes with next-gen Eco Thrust Fuel Injection (ET-Fi) Technology, which boasts of 15% better

mileage along with enhanced engine performance, better durability & smooth riding experience.With distinctiveness and practicality, TVS Radeon continues

to live true to its promise to Live Strong Ride Strong (JIYO BULAND BADHO BULAND).

LEARNINGS FROM TVS MOTORS

1. TRUST, VALUE ,SERVICE ,AND INNOVATION

At TVS they are thoughtful, honest and respectful of others.  They keep their promises and put the customer first building trusted long term relationships where they are the partner of choice.

2. YOUR BUSINESS AIM SHOULD NOT BE ONLY  FOR PROFITS

Tvs motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensures the protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationships of mutual trust and interdependence with its customers, employees, dealers, and suppliers

3. VEHICLE FOR ALL

If you closely observe the big MNCs they have different products for different target groups. You will find tvs vehicle for all CLASS. Your product should not merely focus on one target group if you want to expand your business.

4. PARTNERSHIP

TVS and Suzuki shared a 1-year-long relationship that was aimed at technology transfer for design and manufacture of two-wheelers specifically for the Indian market. Tvs also joined hands with BMW. 

5. FIRST MOVER BUT ALSO A FAST MOVER

It was the first Indian company to deploy a catalytic converter in a 100 cc motorcycle and the first to indigenously produce a four stroke motorcycle. The list of firsts from the firm include: India's first 2-seater moped – TVS 50, India's first Digital Ignition - TVS Champ, India's first fully indigenous motorcycle - Victor, First Indian company to launch ABS in a motorcycle - APACHE RTS SERIESIndonesia's first dual-tone exhaust noise technology – Tormax. And a recent launch - India's first connected scooter TVS NTORQ which claims to be India's first Bluetooth Connected Scooter with features like Call Assistance, Navigation etc.

6. DIGITALISATION: NEED FOR QUANTUM LEAP

You can book vehicles online! And can also book test rides online! They clearly understood the need for the hour! 

7. INTERNATIONAL EXPANSION

They have 4 plants . 3 in India ( Karnataka, Tamil Nadu and Himachal Pradesh) and one in Indonesia. You must not fear to expand your business!! 

8. FOCUS ON CUSTOMER NEEDS

If you run behind your customers they will run aways. But if you understand their needs they will stay. Tvs produces the needs the of their customers. They have a customer oriented approach for everything. 

9. COMMITTED TO TOTAL QUALITY

TVS MOTOR is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted.

10. DEDICATION

They believed in their dreams until it turned into reality. You must have faith in your product in order to sell it at a larger scale. You cannot sell anything you don't trust yourself! 

Note: The work is derived from various company financial report/ annual report sources and is primarily collected by the author. The author does not claim over images.