CASE STUDY ON DAINIK BHASKAR - Drashti Panjrolia

CASE STUDY ON DB CORPS LTD.

•DB CORP LIMITED, informally known as Dainik bhaskar group is india's largest newspaper group!! DAINIK BHASKAR group has over 3000 journalists! 56 state-of-the-art printing facilities; over 5.8 million newspaper circulations!! It's the no. 1 newspaper in urban India and 4th largest circulated newspaper in the world!! And they have over 59 million readers😱! 51% of india's GSDP  and has over 51% of India's consumer size market!!😱Their total revenue is increasing year by year and it's obvious! Its my personal favourite newspaper too!!

HISTORY OF OUR FAVOURITE NEWSPAPER:

•Dainik Bhaskar was first published in Bhopal and Gwalior. The newspaper was launched in the year 1956, tailored to the market for a Hindi-language daily. Initially named Subah  Savere in Bhopal and Good Morning India in Gwalior in 1957, the paper was later renamed Bhaskar Samachar. In 1958, the paper was renamed once more, taking on its current moniker, Dainik Bhaskar. In English, the word Bhaskar means "The Rising Sun." A graphic of a rising sun accompanied the paper's new name.

#MORE TO KNOW ABOUT DAINIK BHASKAR GROUP:

Diversification of BHASKAR GROUP:

• Textile

• Oil extraction and refining

• FMCG 

• Cable TV

• Family entertainment

• Art and culture

•Event promotion and retail marketing

• education

• FM radio

• multi-media desk

• real estate

• shopping mall

#They have an effective team of management !!!

#Although promoters hold majority of their shares! 

#Still as per moneycontrol.com they are one of leaders in net profit as their peers are compared!! Its just because their actions are based on:

1.Entrepreneurship 

2. Ambition

3. Innovation

4.Professionalism

#THINGS TO LEARN FROM DB CORP LTD. 

1. GROW WITH TREND

With the growing trend of e-newspaper and internet oriented world, Dainik Bhaskar expanded itself and made e-newspaper and applications! 

2. CARE FOR YOUR CUSTOMERS ( HERE: READERS)

DAINIK BHASKAR didn't merely focussed on bringing a lots of ads in newspaper! They brought lots of offers for their readers to attract larger circulations! 

3. BUILD A GOODWILL

Apart from DAINIK BHASKAR'S amazing content, they also focussed on being a good and responsible citizen. Yes, CSR is compulsory but if you are socially responsible your business will definitely expand by growing your trustworthy and loyal customers!

4. BRING GOOD AND ORIGINAL QUALITY PRODUCTS/ CONTENTS FOR  BUSINESS

Dainik Bhaskar's content are always original and amazing . If your product is not of good quality or your content is not user-friendly then your marketing strategy won't work! WORK ON MAKING YOUR PRODUCT GOOD!

5 NEVER COMPROMISE WITH YOUR VALUES!

Do you know what's the common thing between TATA, ITC, DAINIK BHASKAR and all other big companies? It's that they never break their commitments and values. DAINIK BHASKAR have some values and they never compromised with them. Am i right?

6. PARTNER FOR COLLECTIVE SUCCESS! 

•DAINIK BHASKAR joined hands with GILLETE GUARD.Their unique initiative – ‘Gillette Guard – Safalta Apni Mutthi Mein’ aims to boost the confidence of college students and make them future ready to chart their career paths.   In its second season, the initiative was carried to the states of Madhya Pradesh and Chhattisgarh, with a series of campaigns covering 33,197 youth in 351 colleges.

•They created investor awareness with BIRLA SUNLIFE.And they had a partnership with KDAH to spread health awareness.

7. NEVER STICK TO ONE BUSINESS!

They didn't stick only to newspapers!!94.3 MY FM is one of the largest radio network with a dominant presence across 7 states and  30 Tier II and Tier III cities of India. It caters to the local flavour of the markets and aims at becoming the voice of its listeners.

8. LOVE YOUR EMPLOYEES THEY WILL WORK MORE!

Through their recognition and rewards program, they make sure their employees feel valuable and recognised at an individual as well as collective level.

9. SEE WHAT YOUR CUSTOMERS NEED ( here: readers)

DAINIK BHASKAR knew the regional variations of indians. They knew that majority of Indians love to read in their mother tongue. They expanded their newspapers in different languages for India is known for its unity in diversity! 

10. WORK COMMITMENT AND WORK EFFICIENCY

कर्मण्येवाधिकारस्ते मा फलेषु कदाचन।

मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि||

They detached themselves from the results and just focussed on their work commitment ! Work commitment always give great results!!

NEXT TIME WHEN YOU BUY DAINIK BHASKAR NEWSPAPER! REMEMBER THEIR EFFORTS AND SUCCESS STORY!

NOTE: The work is collected from various sources and is secondary data collection. The author does not claim over images.