•Aditya Birla Group, is an INDIAN multinational conglomerate, headquartered in Worli, Mumbai , Maharashtra, India.
•Lets move in scorching heat to Rajasthan on a camel to the place where this journey started!
•The group is a tree and it expanded it branches all over the world! It has 50 companies in 24 countries across 5 continents! It has 130 state of art manufacturing units globally! It has over 1,20,000 employees and $48.3 bn in revenues with ~50% coming from overseas operations!
ADITYA BIRLA CAPITAL LTD.
[formerly known as Aditya Birla Financial Services Ltd.)
•1 Among the top fund managers in India with an aggregate AUM of 447 billion Rs 2,813 billion
•Among the top 5 private diversified NBFCs in India
• Among the top 5 General Insurance Brokers in the Country
•A diversified portfolio of 12 lines of business serving the end to end financial needs of the customers nation wide customer reach across more than 400 cities through 1,300+ points of presence and over 150,000 agents / channel partners
•Ranked among the best 3 financial services players to work for [As per study by Great Place to Work Institute, 2016]
• In terms of new business based on Annual Premium Equivalent (APE) = 100% of regular premium + 10% of single premium (including both individual & group segments) for FY2016 217 [Source: IRDAI] Based on domestic average AUM for the quarter ended March 31, 2017 [Source: AMFII]
ADITYA BIRLA FASHION AND RETAIL
• India’s No. 1 fashion lifestyle entity a combination of Madura F&L, India’s leading menswear player and Pantaloons, India’s leading womenswear player
• Madura F&L: largest distribution network in India -2052 stores, retail footprint of About 3 million sq. Ft
•Pantaloons: a complete value fashion shopping destination with 209 stores in 97 cities
• largest- selling and most iconic men's fashion brands in india- Louise Phillippe, van huesen, Allen Solly and Peter England.
BIRLA CARBON
• No. 1 Carbon Black producer in the world with annual capacity of over 2 million
• 3 business segments -Rubber Carbon Blacks, Mechanical Rubber Goods & Specialty Blacks
•Key industries served: tires, rubber, plastics, coatings, inks and other industries tonnes
• Global manufacturing presence across Asia, Europe, Africa & Americas: 16 manufacturing plants and 9 offices across 12 countries
• State of the art Technology centres at Marietta, Georgia, USA & Taloja Maharashtra and well equipped regional satellite laboratories
• Supplies consistent high quality products to customers in more than 70 countries globally
• Portfolio of products include ASTM and non ASTM (BC) grades and Specialty Blacks for a diverse range of applications •Awarded gold rating by EcoVadis for Sustainability in 2016, 2017 & 2018.
ADITYA BIRLA CHEMICALS
• India's largest Chloralkali producer
• Among the top 5 and pioneers in the manufacture of Epoxy Resins globally (manufacturing facilities in India, Thailand and Germany)
• leading producer of sodium and potassium phosphates
• among the top 3 globally in sodium sulphite and sodium meta bisulphite.
ADITYA BIRLA INSULATORS
•World’s third largest and India’s largest manufacturer
•High performance Porcelain and Composite insulators for Transmission & Distribution sector
•Their Insulators support transmission of electricity in 70 countries
ADITYA BIRLA NATURAL RESOURCES /ESSEL MINING
• One of India’s largest iron ore mining company
•Largest producer power of Noble Ferro Alloys
•Wind power generation
•Largest contractual coal mining company
IN INDIA, ADITYA BIRLA GROUP IS:
• No. 1 in fashion retail
•The top fashion (premium branded apparel) and lifestyle player
• The largest producer in the chloralkali sector
•The No. 1 in white cement
• No. 1 in ready mix concrete
•The largest manufacturer of linen fabric
•The second largest manufacturer and largest exporter of viscose filament yarn
• A leading player in Life Insurance and Asset Management
• Among the leading telecom players
•A leading agri solutions provider
GLOBALLY, Aditya Birla Group is :
•The largest aluminium rolling company
•One of the 3 biggest producers of primary aluminium in Asia
•World’s largest recycler of aluminium
•The largest single location copper smelter
•The largest producer of viscose staple fibre
•The No. 1 producer of carbon black
• The 3rd largest producer of insulators
•The 5th largest producer of acrylic fiber
•Third largest cement producer globally (excluding China)
•Among the world’s largest telecom company
• Among the best energy efficient fertiliser plants
• The largest Indian MNC with manufacturing operations in the USA
THINGS TO LEARN FROM ADITYA BIRLA GROUP
1. THEIR VALUES.
• Integrity
• commitment
• passion
•seamlessness
•speed
2. BELIEVE IN YOUR HANDS
Whenever anyone asked Birla's how they achieved all this, They just said believe in your hands i.e. your work, you will achieve EVERYTHING!
3.DONT STICK TO ONE BUSINESS
They expanded their business globally and diversified their products !
4. KNOW YOUR TARGET AUDIENCE AND WORK FOR EVERY GROUP
If you look at Louis Philippe its a brand for rich class! Their target audience is rich people in this case. Van huesan is for leaders and professionals! Allen Solly is basically for trendy people! Peter England target masses ! For everyday wear at professional jobs!
5. LEARNINGS FROM THE CHAIRMAN
•Learning to work as part of a team
• Learning to take care of details
• Learning to work across cultures
• Learning to make use of the gift of judgement and intuition
• Using failure as a stepping stone to success
• Learning a new, more holistic definition of success
6. TRANSFORM YOUR MANAGERS INTO LEADERS
Aditya Birla group doesn't believe in having MBA(s) as managers instead they believe in transforming the managers into leaders! Remember we don't hire smart people so that we can tell them what to do! We hire them so that they can tell us what to do!
7. SCALE IS NOT EVERYTHING ITS THE ONLY THING
Scale or wide reach gives a company:
• Brand strength
• Customer insights
• Talent pool
8. DIGITAL: NEED FOR QUANTUM LEAP
In this changing world! We need to digitalize our businesses to grow!
9. THE EARTH ISN'T FLAT
You must globalise your business! If you stick to one place and don't change yourself with time ! You will never grow!
10. PEOPLE AND INNOVATIONS!
Your people are your strength!
• Empowered team creates values
• A LEADER should be genuine
• Have energized workforce
Bring Innovative ideas!
• solve problems
• Have customised products
• Have new ideas
"Great Businesses are never built on the quick sands of opportunism. I reiterare that, if living bt our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for" - MR KUMAR MANGALAM BIRLA ( Chairman Aditya Birla Group)
Note: The work has been originally collected from various sources and is secondary source of data collection. The author does not claim over images.
Useful information
ReplyDelete