CASE STUDY OF WIPRO - Drashti Panjrolia

CASE STUDY OF WIPRO!!!

😱Do you remember the santoor ad on tv? Have you ever used Yardley? Well,This too are products of WIPRO!!!😱

•Wipro (formerly, Western India Palm Refined Oil Limited, legally Wipro Limited) is an Indian multinational corporation that provides information technology, consulting and business process services.Wipro Enterprises has Wipro Consumer Care and Lighting and Wipro Infrastructure Engineering under its umbrella. Wipro Consumer Care & Lighting is a leading FMCG business in Personal Care, Home Care, Lighting & Switches and Office Furniture. Wipro Infrastructure Engineering is a diversified engineering business in the fields of Hydraulics, Water Treatment, Additive Manufacturing, Aerospace and Automation Solutions.

•Wipro Infrastructure Engineering (WIN) is the largest independent hydraulic cylinder manufacturer in the world, delivering around 2 million cylinders  OEMs in different geographies. WIN has global workforce of over 1,700 committed and skilled workers.

•WIN specializes in designing and manufacturing custom Hydraulic Cylinders (double acting, single acting and telescopic cylinders), Actuators and Precision engineered components for infrastructure and related industries such as Construction & Earthmoving, Material/Cargo Handling & Forestry, Truck Hydraulic, Farm & Agriculture, Mining, and Aerospace & Defense.

HISTORY  AND EXPANSION:

•The company was incorporated on 29 December 1945 in Amalner, Maharashtra by Mohamed Premji as "Western India Palm Refined Oil Limited", later abbreviated to "Wipro".

• It was initially set up as a manufacturer of vegetable and refined oils o in Amalner, Maharashtra, British India, under the trade names of Kisan, Sunflower, and Camel.

•In 1966, after Mohamed Premji's death, his son AZIM PREMJI took over Wipro as its Chairman at the age of 21.He is currently the tenth richest person in India with an estimated net worth of US$7.2 billion as of October 2019. In 2013, he agreed to give away at least half of his wealth by signing THE GIVING PLEDGE Premji started with a $2.2 billion donation to the Azim Premji Foundation, focused on education in India. He even received Padma Bhushan in 2005.

•WIPRO expanded drastically. It not only captured indian markets but international markets too!! 

•WIPRO has marketed in over 60+ countries and it's 51% of Business is generated outside India.It has over 30+ leading brands and over 8 R&D centres. It has presence over 18 countries and has 16 manufacturing facilities!!!

THINGS TO LEARN FROM WIPRO:

1. BE PASSIONATE ABOUT CLIENT'S SUCCESS

 

They succeed when they made their clients successful. They collaborated to sharpen their insights and amplify their success. They execute with excellence. Always.

2. TREAT EACH PERSON WITH RESPECT

They treat every human being with respect. They nurture an open environment where people are encouraged to learn, share and grow. They embrace diversity of thought, of cultures, and of people. 

3. BE GLOBAL AND RESPONSIBLE

They will be global in our thinking and our actions. They are responsible citizens of the world. They are energized by the deep connectedness between people, ideas, communities and the environment.

4. UNYIELDING INTEGRITY IN EVERYTHING THEY DO

Integrity is their core and is the basis of everything. It is about following the law, but it’s more. It is about delivering on their commitments. It is about honesty and fairness in action. It is about being ethical beyond any doubt, in the toughest of circumstances.

5. DON'T STICK TO ONE PRODUCT

WIPRO never stuck to one PRODUCT. They even went into perfume industry, soap industry and what not!!

6. BUILD TRUST 

Building a goodwill is most tough part of any business.Try to make loyal customers and try to build their trust.

7. HAVE A GOOD WORKFORCE

Have good and smart EMPLOYEES. Don't hire smart people so that they do what you say! Hire smart people so that they tell you what to do!

8.EXPAND TO MARKETS WHERE YOUR PRODUCTS WORK

Don't restrict or attach yourself to a particular place, city or county. Expand your business so that you can find an appropriate market for yourself.

9. BE IN EMERGING INDUSTRIES

If you are doing outdated Business then you are going completely in a wrong way. Be in emerging BUSINESS.

10. BE A GOOD LEADER YOURSELF

Your employees dont follow your orders they imitate you. If you yourself are not a good leader that is where your downfall initiates. Be a LEADER not a BOSS. 

NOTE: This work is originally collected from various sources and the author does not claim over images.