CASE STUDY OF DABUR ! - Drashti Panjrolia

SUCCESS STORY OF DABUR !!

Do you like having real juice? Ever used dabur rose gulabari? When felt sick , ever drank Glucon- D? Ever had Pudin hara ? ...YES THEN YOU KNOW DABUR BRAND VERY WELL! DABUR is one the the India's leading Ayurvedic and healthcare FMCG company ( fast moving consumer goods) with over 250+ products range and having international capture in  over 120+ countries! They initially started as family business in 1884 by SK BURMAN. 

He launched his mission to made health care products in calcutta. Dabur derived it's name from dacter( doctor) =da and burman = bur. In the year 1919- first research lab was started by dabur.In 1920,  first manufacturing unit was set. In 1972 at faridabad first manufacturing plant was set. R & D center was set at sahidabaad in1979.They transformed their family business into professional business in1998 by hiring professionals.

THEY MADE 5 FLAGSHIP BRANDS 

1. Dabur- Ayurvedic

2. Vatika- personal care

3. Real- fruit juice and beverage

4. Hajmola- digestive product

5. Fem- skin care products

Following the trend of buy and merge in 2005 DABUR BOUGHT BALASARA and in 2007

H AND B STORES AND IN 2008 THEY BOUGHT FEM. Later they bought HOBBY ( Turkey's largest skin care company for 69 million) and NAMASTE company for 100 Million. They bought AJANTA PHARMA and had more than 30+ sub brands!!!!!!!!!!!!!

Look at the financial highlights of DABUR😄

THINGS TO LEARN FROM DABUR:

1. HAVE A CLEAR VISION: DABUR always wanted to work in medicine sector. They had a clear vision to work with Ayurveda and modern science.

2. DIGITALIZE: You can find dabur products both offline and online. They didn't forget their roots but stepped out with modernization

3. CUSTOMER PREFERENCES : They knew that customer preferences are far wide from medicines , therefore they entered into skin- care and beverages sector.

4. ALWAYS FOLLOW YOU PRINCIPLES: DABUR never betrayed their employees or customers by not following their pirnciples. They always fulfill their commitments.

5. TURN YOUR BUSINESS FROM FAMILY BUSINESS TO PROFESSIONAL BUSINESS: If you want to grow and expand and let the world know your idea, you must hire some professionals . Sole dependence on family may cause you harm

6. BUY AND MERGE : If you cant innovate new ideas, buy and merge other companies. It will help you in future expansion

7. HIRE PROFESSIONAL / SMART EMPLOYEES: If you want welfare of your organisation hire people who have interest in your company or in their work. Employees who just want Money are of no use.

Ab corona se hume shayad DABUR CHAWANPRASH hi bacha sakta hai !  #atmanirbharbharat ( translation: Now only DABUR CHAWANPRASH can save us from Corona #selfreliantindia