CASE STUDY ON ITC LIMITED - Drashti Panjrolia

SUCCESS STORY OF ITC LIMITED! 

You might have used ashirwad atta or classmate books! Do you like eating yippe and bingo? Well all these products are made by a single company!! ITC LIMITED!! 

The company started as a POISON SELLING COMPANY as IMPERIAL TOBACCO COMPANY on 24 aug 1910 at  kolkata rada bazaar.They started selling cigarettes and tabbaco initially at a rented place.

Itc's packaging and printing business was set up in 1925 as a strategic backward integration. 

On 16 aug 1926 at 37 chowringhee   ( Now known as Virginia palace at jawaharlal Nehru road as headquarters of ITC) they bought a place for  rs 310000.In 1970 they changed the name to indian tobacco company. In 1974 They changed their name to I.T.C. LIMITED. But they were still selling tabbaco. 

ITC Entred into HOSPITALITY sector in 1975 by  acquiring a hotel in chennai. 

We all know that now ITC has a huge name in hotel industry.Although it was their starting in hotel businessThey started their business in a SECTOR WITH DEMAND. They always wanted to help in development of india as foreigners will come and stay in their luxurious hotels and help in  increasing the foreign reserve. But how can ITC STOP!! They currently have more than 100 well- managed hotels !!! The  luxury collection includes 1.welcom hotels 2.fortune hotels 3.welcom heritage. They even expanded in SRI LANKA!!. They even have tie-ups in DUBAI!!

 In 1979 they started their PAPERBOARD business! In 1990 TTL acquisition

 took place. They first did outsourcing and then produced "in house".

THEN CAME A MAN WHO TURNED THE POISON SELLING COMPANY INTO THE LARGEST FMCG COMPANY OF INDIA.

ITC STARTED EXPANDING ITS BUSINESS AT SPEED OF LIGHT!

In 2002 they merged their paper and paperboard Business! They helped in development of  Sarapaka ( Andra Pradesh)by providing jobs , education and other facilities!

They changed the backward area! It was their corporate social responsibility! In 2004 ITC acquired a paperboard company in tamil nadu

How can someone forget their roots! In 1985 in nepal a  tobacco company was incorporated. In Aug 2002 nepal company made subsidary to ITC. 

DIGITAL WELLBEING BY ITC

In 1990 they emerged into  agriculture

by launching E- choupal! It helped farmers to sell their output online! Directly to ITC. 

A POISON SELLING COMPANY WAS DOING SO MUCH TO THE SOCIETY!!!

On 18 sept 2001 I.T.C. dots were removed; N ow ITC is  a company. They did so to remove the tobbaco from their name as they wanted to target children by launching classmate! They entered into education and STATIONARY sector in 2003. Between 2003-2009 they launched a variety of stationary products and expanded classmate as a high quality brand!📚

They even came into CLOTHING sector !!

THEY ENTERED INTO FMCG SECTOR IN 2001 AND THEY LAUNCHED BISCUITS ( eg. Sunfeast dark fantasy) CHOCOLATES ( candyman) SNACKS ( bingo) PERSONAL CARE PRODUCTS ( vivel , fiama ) DAILY NECESSITIES ( ashirwad aata ) Aggarbattis match sticks!!! And whatttt not!!!! 🤐🤐

AND THEY ARE MARKET LEADERS TOO!!😎

They sold poison once and see where they are now!!!!

Their revenue and sales jumped over 10 years !!😱

THINGS TO LEARN FROM ITC🤔🤔

1. NEVER STICK TO ONE PRODUCT 

2. ALWAYS FOCUS ON GOOD BUSINESS

3. ALWAYS HAVE CUSTOMER CENTRIC APPROACH

4. DO NOT  THINK ONLY ABOUT PROFITS

5. FULFILL YOUR RESPONSIBILITIES

6. HAVE CORRECT MANAGEMENT, LEADERS AND INTELLIGENT WORK FORCE

7. KNOW YOUR TARGET AUDIENCE

8. GET A GOOD BRAND NAME

9. BUILD A GOOD NAME AND HAVE ENOUGH CONNECTIONS AND MONEY

10. FOCUS ON YOUR BUSINESS'S BASE 

( ITC helped famers through E- choupal , they supplied them raw materials and they focussed on their base)

NEXT TIME WHEN YOU THINK YOU DON'T HAVE RESOURCES! THINK TWICE BECAUSE ITC STARTED FROM A RENTED PLACE!!