Peter England is an Indian company and Hindustan Unilever limited is not!!!π€π΅π΅!!
Hindustan Unilever limited has the largest distribution network in the country with over 65 lakh cr. Retail stores.
HUL was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as Hindustan Lever Limited. The company was renamed in June 2007 as "Hindustan Unilever Limited".
The first launched a soap called sunlight soap!
•HINDUSTAN UNILEVER LIMITED IS INDIA’S LARGEST FAST-MOVING CONSUMER GOODS (FMCG) COMPANY WITH A HISTORICAL PRESENCE IN INDIA OF OVER 80 YEARS. NINE OUT OF TEN INDIAN HOUSEHOLDS USE ONE OR MORE OF HUL BRANDS TO FEEL GOOD, LOOK GOOD AND GET MORE OUT OF LIFE, GIVING THEM UNIQUE OPPORTUNITY TO CONTRIBUTE TOWARDS A BRIGHTER FUTURE FOR OUR CUSTOMERS AND CONSUMERS.
THEIR PRINCIPLES:
1. ETHICS , TRANSPARENCY AND ACCOUNTABILITY
2. PRODUCTS LIFECYCLE SUSTAINABILITY
3. EMPLOYEES'S WELL- BEING
4. STAKEHOLDER'S ENGAGEMENT
4. HUMAN RIGHTS
6. ENVIRONMENT
7. POLICY ADVOCACY
8. INCLUSIVE GROWTH
9. CUSTOMER VALUE
1. WINNING WITH BRANDS AND INNOVATIONS
Technology and rapid digitisation are changing the consumer landscape around the world. Consumers today are taking newer paths for purchasing brands and are seeking brands that are purpose-driven. They are adding more "naturals" to their portfolio.
2. WINNING IN THE MARKET PLACE
For demand-generation, their strategy encompasses winning in traditional trade in both open and closed formats, winning in ‘route to market’ as well as winning in emerging channels like Modern Trade and e-commerce.
3. WINNING THROUGH CONTINUOUS IMPROVEMENT
They continue to improve on-shelf consumer-relevant quality standards, thereby enhancing overall consumer experience.
4. WINNING THROUGH PEOPLE
They hire only right people with right skills! They hire smart work force with entrepreneurial and leadership qualities!
(Others)
5. AD CAMPAIGN
They always do different and social welfare ads. Like for surf excel -' daag ache hai' dirt is good and others
6. NAME ADVANTAGE
The word Hindustan in their name gave them an unfair advantage!!
7. LARGE DISTRIBUTION CHANNEL
They have one of the largest distribution channels.
8. VARIETY OF PRODUCTS
Dove and lux are rival themselves! But profit goes to HUL!
9. LOW COST PRODUCTS
Their petroleum jelly vaseline is so cheap that everyone can afford it. Other products are bit costlier in the market. ( We dont even call it petroleum jelly, its vaseline yaar)
10. NON UMBRELLA BRAND ADVANTAGE
When the brands are not sold under one name. Their success or failure doesn't affect the brand !
NEXT TIME DON'T JUDGE SOMEONE BY THEIR NAMEππ
The case study was really interesting...i loved it������
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