BUSINESS MODEL OF PARLE-G - By Drashti Panjrolia

PARLE-G G FOR GENIUS!!!

CHAI KI DOST

YE WO BISCUIT HAI JO CHAI K CUP ME BINA GIRAYE KHA LO TO LIFE SET HAI!!!

(English: If you eat the biscuit without letting it fall in cup - you are the ultimate god)

Parle-g - probably the biscuits all age people love! But have you ever wondered how parle company is earning so much of profits without increasing its price from past so many years???

India is a country where people first check the MRP and then buy the product. Parle company knew it very well that if they increase the price of parle-g the sales will rapidly fall. They never increased the Prices instead they followed LOW PROFIT BUSINESS STRATEGY - they sold parle g at minimum profits and earned a lot due to large number of sales. They used parle-g as DRIVER PRODUCT . You might have ate hide -n- seek ..pulse etc. Ever wondered which company makes it ....yes parle!!! They cover up their loss by selling other products at higher rate. The goodwill helped Parle to build up a trustworthy market. Although over years the weight of parle- g rapidly decreased but CHAI K SATH TO PARLE-G HI MANGTA HAI NA!! ( ENGLISH- but we all need parle-g with tea) 

- Drashti Panjrolia